Tuesday, November 15, 2011

Soda Taxes Beginning to Bubble Up


View Soda Taxes bubbling up in a larger map


Though we may not be seeing something like Denmark's "Fat Tax" in the States anytime soon, legislation is popping up around the country to cut down on the one of the biggest and most infamous sources of obesity.  This map points out the varying levels of taxation with thumbtack representation - plus a few other facts.


Key: 
$ - highest level of additional sales tax on soda at 7%
Green thumbtack - 5.75% to 6.5% tax
Light blue thumbtack - 4% to 5.5% tax
Yellow thumbtack - 1% to 3%
No thumbtack - No tax
Fast food icon - high levels of consumption and other facts

Tuesday, November 8, 2011

Soda Marketing and the American Teen


When you're trying to get people into healthy habits - be it a more nutritional diet, creating exercise routines, etc, most of the focus is going to be on an ad campaign promoting these goals.   Some focus will be on discouraging sugary food and drinks, loafing on the couch, video games and so on.  Recently, healthy initiatives have to expend more and more  effort into pushing against this seemingly implacable structure that is the snack industry. 

But no one really considers that it might start pushing back.