Are healthcare costs for obese people really more than those for healthy people? By current estimates, about 9.1 percent of annual US medical costs are obesity-related. Additionally, up to 86 percent of Americans will be overweight and 51 percent obese by 2030.
Even with that data, it depends on who you ask. The anti-obesity campaign uses this fact as a standard under which to rally the faithful. Mayor Menino even cited it as a basis for banning the sale and marketing of soda on city property and at city sponsored events. If expenses are more for obese people, then making soda equivalent to contraband makes sense, since it accounts for about 10 percent of the calories in the US diet.